🔍

Bright

VIC 3741 • Rest of VIC

2,620
Population (2021)
$70,304
Median Household Income
131.74 km²
Area
$300/wk
Median Rent
Tourist HubAlpineLeafyRetiree-HavenPeaceful
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About Bright

Bright is a picturesque alpine township nestled in the Ovens Valley within Alpine Shire, approximately 320 kilometres north-east of Melbourne at an elevation of 710 metres. With a population of 2,620 and a median age of 49, the community skews older, reflecting a mix of long-term residents, retirees, and hospitality workers drawn by the area's celebrated natural beauty. The median household income of around $1,352 per week reflects Bright's character as a regional tourism hub where lifestyle, not high wages, is the primary draw.

Bright is best known throughout Australia for its spectacular autumn foliage, when European elms, poplars, and plane trees lining the Ovens River turn vivid shades of gold and red — attracting tens of thousands of visitors each year. The compact main street along Gavan Street offers cafes, galleries, boutique shops, and a Woolworths, while outdoor enthusiasts have easy access to alpine ski resorts at Falls Creek and Mount Hotham, both within 70 kilometres. Year-round activities including swimming, kayaking, and fishing on the Ovens River, along with cycling and hiking trails, make Bright an enduringly popular destination for both tourists and those seeking a relaxed alpine lifestyle.

Bright falls under postcode 3741 and is governed by the Alpine Council (Local Government Area). For federal elections, residents vote in the electorate of Indi, while state elections fall under the Ovens Valley (Northern Victoria) electorate.

📍 Location

State
Victoria
Postcode
3741
Urban Area
Alpine - Towong - Indigo
LGA / Council
Alpine
Federal Electorate
Indi
State Electorate
Ovens Valley (Northern Victoria)
Type
Urban
Timezone
Melbourne (UTC+10)
Coordinates
-36.70°, 147.03°
Statistical Area
Rest of VIC
Area
131.74 km²
Population Density
20 /km²
Elevation
710m

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🏷️ Property Prices June quarter 2025

Median sale prices in Bright for the June quarter 2025. Median sale prices published by the Valuer-General Victoria.

🏡House
$1.06M
10 sales · ▲ 18.2% YoY
🏢Unit / Apartment
$670K
3 sales · ▲ 48.9% YoY

Source: Valuer-General Victoria — Victorian Property Sales Report. Medians are for the latest quarter; the change shown is the official 12-month movement. Suburbs with very few sales in a quarter can be volatile.

💰 Income

ATO taxable income Postcode 3741

Median taxable income for individual taxpayers in postcode 3741, comparing the 2019–20 and 2023–24 financial years.

Median 2019–20
$38,683
Median 2023–24
$49,040
▲ 26.8% increase
Average taxable income (2023–24)
$62,668

Source: ATO Taxation Statistics 2023–24, Individuals Table 8 (median & average taxable income by postcode). Covers all individuals who lodged a return in postcode 3741; postcodes with fewer than 200 lodgments are suppressed by the ATO.

Census personal income 2016 vs 2021

Personal Income 2016
$29,900
Personal Income 2021
$40,248
▲ 34.6% increase

Personal Income Comparison (2016 vs 2021)

2021 Census income breakdown

Personal = median for one earner. Household = all members of a dwelling pooled. Family = related members only. Annual = weekly × 52.

Personal
$40,248 / yr
$774/wk
Household
$70,304 / yr
$1352/wk
Family
$92,196 / yr
$1773/wk
💰 Income: ABS Census 2021

🏠 Housing 2021 Census

Median Rent (weekly)
$300
Median Mortgage (monthly)
$1,638
Avg Household Size
2.2 people
Median Age
49 years

🚌 Transport & Commute

Bus Services

  • V/Line coach — Wangaratta (connecting to Melbourne trains) ~75 min to Wangaratta

Commute to Melbourne CBD

Distance
320 km
By Train
No direct train; coach to Wangaratta then train (~4.5 hrs total)
By Car (Peak)
3.5-4 hrs
By Car (Off-Peak)
3-3.5 hrs

🛣️ Great Alpine Road and Ovens Highway main routes; most residents drive for daily needs

Walkability Somewhat Walkable

The compact town centre on Gavan Street allows walking to shops, cafes, and the river, but a car is needed for most practical errands and regional travel

🛒 Supermarkets Nearby

  • Woolworths
    87-91 Gavan Street Bright 3741 VIC

🎓 Schools

👥 Demographics

Census 2016
2,406
Census 2021
2,620
▲ 8.9% growth

Population Growth

Gender Distribution (Census 2021)

📊 Population: ABS Census 2021

🎓 Educational Institution Attending 2021 Census

School Sector Breakdown

🚔 Crime Statistics LGA-wide

These are the latest rates for the Alpine Local Government Area, which contains Bright. Rates are per 100,000 residents for the year ending September 2025; trends compare 2 and 10 year periods.

Break & enter (dwelling)
83.2 / 100k
2yr Down 35.5% 10yr Down 34.6%
Motor vehicle theft
121 / 100k
2yr Up 127.8% 10yr Up 660.9%
Non-FV assault
136.1 / 100k
2yr Down 18.4% 10yr Down 25.6%
Robbery (unarmed)
0 / 100k
2yr — 10yr —
Steal from vehicle
249.5 / 100k
2yr Up 17.5% 10yr Up 213.9%
View all offence subgroups for Alpine →

Source: Crime Statistics Agency Victoria

🌍 Country of Birth 2021 Census

Born in Australia 1,960
Born Overseas 417

Top Countries of Birth (excl. Australia)

  • 1. England 144
  • 2. New Zealand 40
  • 3. Germany 29
  • 4. South Africa 19
  • 5. Canada 14
  • 6. Italy 13
  • 7. India 12
  • 8. Netherlands 11
  • 9. Malaysia 10
  • 10. Myanmar 10

🧬 Ancestry 2021 Census

Top ancestries reported (people may report up to two)

English 1,097
Australian 952
Scottish 319
Irish 318
German 153
Italian 119
Dutch 57
Polish 24
Australian Aboriginal 22
Chinese 21

👨‍👩‍👧 Parents' Birthplace

1,511
Both parents born in Australia
531
Both parents born overseas
336
One parent AU, one overseas

🛐 Religion 2021 Census

No Religion
53.9%
Christianity
34.1%
Hinduism
0.7%
Buddhism
0.6%
Islam
0.2%
Judaism
0.2%
Sikhism
0.2%

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📊 Age Distribution 2021 Census

0-4 years
86 (3.3%)
5-14 years
299 (11.4%)
15-19 years
127 (4.8%)
20-24 years
113 (4.3%)
25-34 years
231 (8.8%)
35-44 years
315 (12.0%)
45-54 years
348 (13.3%)
55-64 years
378 (14.4%)
65-74 years
389 (14.8%)
75-84 years
252 (9.6%)
85+ years
84 (3.2%)

Nearby Suburbs

Frequently Asked Questions

What is Bright known for? +

Bright is best known for its stunning autumn foliage, when thousands of European trees along the Ovens River turn gold and red each April and May, drawing visitors from across Australia. It is also a gateway to alpine ski resorts at Falls Creek and Mount Hotham, and popular year-round for cycling, kayaking, and bushwalking.

How far is Bright from Melbourne? +

Bright is approximately 320 kilometres north-east of Melbourne CBD, a drive of around 3.5 to 4 hours via the Hume Freeway and Great Alpine Road. There is no direct train service; the nearest V/Line station is Wangaratta, about 75 kilometres away.

Does Bright have public transport? +

Bright has V/Line coach services connecting to Wangaratta, where passengers can board Melbourne-bound trains. However, within the town and surrounding Alpine region, a private vehicle is essential for daily life and exploring the area.

What is the population of Bright? +

According to the 2021 Census, Bright has a population of 2,620 residents, up from 2,406 in 2016. The community has a median age of 49 and is primarily Anglo-Australian in heritage, with a significant proportion of retirees and hospitality industry workers.

Is Bright a good place to live? +

Bright offers an exceptional lifestyle for those who love the outdoors, seasonal festivals, and a relaxed regional pace. It suits retirees, hospitality workers, and nature-lovers, though those reliant on public transport or high-income employment may find the location limiting.

What is the postcode for Bright? +

The postcode for Bright, Victoria is 3741.

What is the average income in Bright? +

Based on the 2021 Census, the median personal income in Bright is about $774 per week (around $40,200 per year). The median household income is $1,352 per week and the median family income is $1,773 per week.

What is the median house price in Bright? +

As of June quarter 2025, the median house price is $1,065,000, up 18.2% year-on-year, and the median unit/apartment price is $670,000, up 48.9% year-on-year. Figures are based on Valuer-General Victoria — Victorian Property Sales Report.

What is the age profile of Bright? +

The median age in Bright is 49. The largest age group is 65–74 (389 residents, around 15%). Around 20% of residents are under 20 and about 28% are aged 65 or older. (2021 Census)

Is Bright a safe area? +

Crime statistics are recorded at the Local Government Area level. Bright is part of the Alpine LGA — see the Crime Statistics section on this page for the latest recorded offence rates per 100,000 residents, along with 2-year and 10-year trends.

How much is rent in Bright? +

In Bright, the median weekly rent is $300, and the median monthly mortgage repayment is $1,638 (2021 Census).