Paradise Beach
VIC 3851 • Victoria
About Paradise Beach
Paradise Beach is a small coastal locality in the Shire of Wellington in Gippsland, Victoria, located approximately 250 kilometres southeast of Melbourne and 42 kilometres southeast of Sale. With a population of 172 at the 2021 census across 3.3 square kilometres, it sits on the Ninety Mile Beach — one of the world's longest uninterrupted beaches — between the Gippsland Lakes and Bass Strait. The area is largely a holiday and retirement settlement.
Paradise Beach lives up to its name, offering a quiet, uncrowded coastal retreat on the spectacular Ninety Mile Beach. The locality is popular for beach fishing, surfing, and birdwatching, with the Gippsland Lakes system accessible nearby. There are no shops or services — residents and visitors drive to Loch Sport or Sale for supplies. It attracts holiday-home owners, retirees, and nature enthusiasts seeking an affordable, off-the-beaten-track coastal escape in East Gippsland.
Paradise Beach falls under postcode 3851 and is governed by the Wellington Council (Local Government Area). For federal elections, residents vote in the electorate of Gippsland, while state elections fall under the Gippsland South (Eastern Victoria) electorate.
Location
Ad
Income
ATO taxable income Postcode 3851
Median taxable income for individual taxpayers in postcode 3851, comparing the 2019–20 and 2023–24 financial years.
Source: ATO Taxation Statistics 2023–24, Individuals Table 8 (median & average taxable income by postcode). Covers all individuals who lodged a return in postcode 3851; postcodes with fewer than 200 lodgments are suppressed by the ATO.
Transport & Commute
Nearest Train Stations
Commute to Sale
🛣️ Sale is the nearest major town. Melbourne is about 3 hours by car. Loch Sport (15 min) has basic shops.
No shops or services. Beautiful beach access on foot but a car is essential for all other needs.
Supermarkets Nearby
No major supermarkets listed for this suburb.
Schools
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Airly Estate Road
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627 Maffra Sale Road
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Bengworden Road
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7 Charlies Street
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South Gippsland Highway
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Seaspray Road
Demographics
Population Growth
Gender Distribution (Census 2021)
Crime Statistics LGA-wide
These are the latest rates for the Wellington Local Government Area, which contains Paradise Beach. Rates are per 100,000 residents for the year ending September 2025; trends compare 2 and 10 year periods.
Source: Crime Statistics Agency Victoria
