Princetown
VIC 3269 • Victoria
About Princetown
Princetown is a small coastal hamlet on the Great Ocean Road in south-western Victoria, located within the Corangamite Shire approximately 230 kilometres south-west of Melbourne and just east of the world-famous Twelve Apostles. With a population of 236 according to the 2021 Census, the settlement covers a large locality of over 120 square kilometres of coastal terrain. Princetown sits near the mouth of the Gellibrand River where it meets the Southern Ocean, giving the hamlet a dramatic natural setting.
Despite its small size, Princetown has a pub that doubles as a general store, a post office, and some accommodation options, making it a handy stopping point for travellers along the Great Ocean Road. The locality provides direct access to beaches at the Gellibrand River mouth and is close to the Port Campbell National Park, home to the iconic Twelve Apostles rock formations. Princetown Cricket Club remains an active community institution, and the hamlet attracts visitors and sea-changers drawn to its isolated coastal character and proximity to one of Australia's most celebrated scenic routes.
Princetown falls under postcode 3269 and is governed by the Corangamite Council (Local Government Area). For federal elections, residents vote in the electorate of Wannon, while state elections fall under the Polwarth (Western Victoria) electorate.
Location
Ad
Income
ATO taxable income Postcode 3269
Median taxable income for individual taxpayers in postcode 3269 for the 2023–24 financial year (2019–20 data not published for this postcode).
Source: ATO Taxation Statistics 2023–24, Individuals Table 8 (median & average taxable income by postcode). Covers all individuals who lodged a return in postcode 3269; postcodes with fewer than 200 lodgments are suppressed by the ATO.
Transport & Commute
Bus Services
- Great Ocean Road Coach service (seasonal) — Geelong / Warrnambool Varies (1.5-2 hr to Warrnambool)
Commute to Melbourne CBD
🛣️ Car is essential; Great Ocean Road (B100) provides the main access; Port Campbell is 14 km west
Very limited local amenities; car is required for most daily needs beyond the hamlet's pub and general store
Supermarkets Nearby
No major supermarkets listed for this suburb.
Schools
No schools listed for this postcode.
Demographics
Population Growth
Gender Distribution (Census 2021)
Crime Statistics LGA-wide
These are the latest rates for the Corangamite Local Government Area, which contains Princetown. Rates are per 100,000 residents for the year ending September 2025; trends compare 2 and 10 year periods.
Source: Crime Statistics Agency Victoria
