🔍

Rural View

QLD 4740 • Rest of QLD

5,657
Population (2021)
$128,492
Median Household Income
9.21 km²
Area
$420/wk
Median Rent
Family-FriendlySuburbanGrowth SuburbMid-Range
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About Rural View

Rural View is an urban locality within the Mackay Regional Council area, situated a few kilometres north of Mackay's city centre in tropical North Queensland. With a population of 5,657 and strong growth since 2016, the suburb has emerged as a popular residential choice for families and workers across the Mackay region. Household incomes are relatively strong at $2,471 per week — reflecting the influence of the nearby mining and resources sector — and the median age of 31 points to a youthful, family-oriented community.

Predominantly Anglo-Australian in character, Rural View is a family suburb with a laid-back tropical lifestyle and good access to Mackay's schools, shopping centres, and healthcare services along the Bruce Highway corridor. The area features a mix of modern homes on generous blocks, with parks and open green spaces well suited to the active outdoor lifestyle typical of regional Queensland. Its proximity to Mackay's CBD and the Pioneer River region makes it a convenient base for workers across the region's agricultural and mining industries.

Rural View falls under postcode 4740 and is governed by the Mackay Council (Local Government Area). For federal elections, residents vote in the electorate of Dawson, while state elections fall under the Whitsunday electorate.

📍 Location

State
Queensland
Postcode
4740
Urban Area
Mackay
LGA / Council
Mackay
Federal Electorate
Dawson
State Electorate
Whitsunday
Type
Urban
Timezone
Brisbane (UTC+10)
Coordinates
-21.07°, 149.16°
Statistical Area
Rest of QLD
Area
9.21 km²
Population Density
615 /km²
Elevation
11m

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💰 Income

ATO taxable income Postcode 4740

Median taxable income for individual taxpayers in postcode 4740, comparing the 2019–20 and 2023–24 financial years.

Median 2019–20
$56,413
Median 2023–24
$68,683
▲ 21.8% increase
Average taxable income (2023–24)
$84,174

Source: ATO Taxation Statistics 2023–24, Individuals Table 8 (median & average taxable income by postcode). Covers all individuals who lodged a return in postcode 4740; postcodes with fewer than 200 lodgments are suppressed by the ATO.

Census personal income 2016 vs 2021

Personal Income 2016
$45,344
Personal Income 2021
$55,380
▲ 22.1% increase

Personal Income Comparison (2016 vs 2021)

2021 Census income breakdown

Personal = median for one earner. Household = all members of a dwelling pooled. Family = related members only. Annual = weekly × 52.

Personal
$55,380 / yr
$1065/wk
Household
$128,492 / yr
$2471/wk
Family
$137,592 / yr
$2646/wk
💰 Income: ABS Census 2021

🏠 Housing 2021 Census

Median Rent (weekly)
$420
Median Mortgage (monthly)
$1,907
Avg Household Size
3 people
Median Age
31 years
Social Housing (% of dwellings)
1.3%

17 state housing + 7 community housing dwellings (ABS 2021 Census)

🚌 Transport & Commute

Bus Services

  • Mackay Transit Route 2 — Mackay CBD 15-25 min

Commute to Mackay CBD

Distance
10 km
By Train
No suburban rail in Mackay; Queensland Rail Spirit of Queensland serves intercity travel only
By Car (Peak)
12-22 min
By Car (Off-Peak)
10-16 min

🛣️ Northern Mackay suburb; Bruce Highway provides access north and south

Walkability Car-Dependent

Rural View is a spread-out suburban area of Mackay where a car is required for most daily activities

🛒 Supermarkets Nearby

  • Woolworths
    Lot 2, Eimeo Road Rural View 4740 QLD

🎓 Schools

👥 Demographics

Census 2016
4,793
Census 2021
5,657
▲ 18.0% growth

Population Growth

Gender Distribution (Census 2021)

📊 Population: ABS Census 2021

🎓 Educational Institution Attending 2021 Census

School Sector Breakdown

🚔 Crime Statistics LGA-wide

These are the latest rates for the Mackay Local Government Area, which contains Rural View. Rates are per 100,000 residents for calendar year 2025; trends compare 2 and 10 year periods.

Break & enter (dwelling)
694.6 / 100k
2yr Down 16.1% 10yr Down 34.3%
Motor vehicle theft
316.5 / 100k
2yr Down 17.0% 10yr Up 42.1%
Non-FV assault
1,256 / 100k
2yr Stable 10yr Up 128.6%
Robbery (unarmed)
16.2 / 100k
2yr Down 26.7% 10yr Up 110.6%
Steal from vehicle
716.2 / 100k
2yr Stable 10yr Stable
View all offence categories for Mackay →

Source: Queensland Police Service via data.qld.gov.au

🌍 Country of Birth 2021 Census

Born in Australia 4,490
Born Overseas 784

Top Countries of Birth (excl. Australia)

  • 1. New Zealand 167
  • 2. South Africa 138
  • 3. England 106
  • 4. Philippines 59
  • 5. Zimbabwe 36
  • 6. India 33
  • 7. Papua New Guinea 15
  • 8. Sri Lanka 14
  • 9. Thailand 14
  • 10. Fiji 13

🧬 Ancestry 2021 Census

Top ancestries reported (people may report up to two)

Australian 2,249
English 2,149
Scottish 587
Irish 497
German 389
Australian Aboriginal 243
Italian 220
Filipino 108
Maltese 103
South African 96

👨‍👩‍👧 Parents' Birthplace

3,612
Both parents born in Australia
1,008
Both parents born overseas
644
One parent AU, one overseas

🛐 Religion 2021 Census

Christianity
47.7%
No Religion
42.1%
Hinduism
0.6%
Buddhism
0.4%
Sikhism
0.3%
Islam
0.3%

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📊 Age Distribution 2021 Census

0-4 years
461 (8.1%)
5-14 years
983 (17.4%)
15-19 years
408 (7.2%)
20-24 years
366 (6.5%)
25-34 years
910 (16.1%)
35-44 years
945 (16.7%)
45-54 years
733 (13.0%)
55-64 years
502 (8.9%)
65-74 years
258 (4.6%)
75-84 years
86 (1.5%)
85+ years
17 (0.3%)

Nearby Suburbs

Frequently Asked Questions

What is Rural View known for? +

Rural View is an urban locality within the Mackay Regional Council area, situated a few kilometres north of Mackay's city centre in tropical North Queensland. With a population of 5,657 and strong growth since 2016, the suburb has emerged as a popular residential choice for families and workers across the Mackay region.

How far is Rural View from Brisbane CBD? +

The distance from Rural View to Brisbane CBD varies — check Google Maps for current drive times and route options.

Does Rural View have public transport? +

Rural View is served by local bus routes. For specific timetables and routes, check Transport NSW or the relevant state transport authority.

What is the population of Rural View? +

According to the 2021 Census, Rural View has a population of approximately 5,657 residents. It is a well-established suburb within the Mackay (Regional Council).

Is Rural View a good place to live? +

Rural View offers a comfortable suburban lifestyle with access to local amenities and services. It suits a range of residents from families to retirees, depending on personal preferences for pace of life and proximity to urban centres.

What is the postcode for Rural View? +

The postcode for Rural View, QLD is 4740.

What is the average income in Rural View? +

Based on the 2021 Census, the median personal income in Rural View is about $1,065 per week (around $55,400 per year). The median household income is $2,471 per week and the median family income is $2,646 per week.

What is the age profile of Rural View? +

The median age in Rural View is 31. The largest age group is 5–14 (983 residents, around 17%). Around 33% of residents are under 20 and about 6% are aged 65 or older. (2021 Census)

Is Rural View a safe area? +

Crime statistics are recorded at the Local Government Area level. Rural View is part of the Mackay LGA — see the Crime Statistics section on this page for the latest recorded offence rates per 100,000 residents, along with 2-year and 10-year trends.

How much is rent in Rural View? +

In Rural View, the median weekly rent is $420, and the median monthly mortgage repayment is $1,907 (2021 Census).